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One of the challenges when aspiring to excel at anything is focussing so much on your skills and abilities that you forget about your audience.

We expect others to change for us, to adapt to us and to meet our expectations instead of the other way around.

In the 1980’s Torvill and Dean turned ice dancing on its head when they began to combine excellent skating with vivid story-telling in their routines that people immediately responded to and instantly loved.

There were other skaters who probably had more technical ability, but people couldn’t relate to them and they had no audience.

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