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This 2009 photograph captured a sneeze in prog...

Image via Wikipedia

Most of us have topics that we talk about with others with great passion.

We can’t help ourselves and will corner people at every opportunity to talk about our favourite subject.

The modern marketing term for this is “sneezing” and it invokes a picture of people infecting those around them with their ideas.

Unfortunately, most of the time, we are sneezing trivial things.

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