The sale ends on Wednesday, you had better buy it now.

That hotel is only offering that price for the month of January, you had better book it now.

That movie is only in cinemas for another couple of weeks, you had better see it now.

Mangoes are only in season for a short period, you had better indulge in some now.

So many things had a very limited timeframe attached to them, inciting us to action.

It’s a great marketing tool that encourages us to make a decision.

But what if we were more aware that we only had a limited time to take action towards our goals.

That our lives were fleeting, so we need to do something meaningful now.

Not next year.

Not next week.

Now.

Limited time only.