Imagine that you’re sauntering around an exotic market and find a wonderful rug that you just have to have.

You look at it closely and can visualise it in your home.

You must have it, then you look at the price tag.

Wow, that’s steep.

The merchant looks at you and smiles.

He knows that you want it, but will you pay the price to buy it?

You consider it for a few moments, then you reach for your wallet.

You have goals.

You can imagine what it would be like to achieve them.

But there is a price you will need to pay to get there.

And the bigger the goal, the loftier the price.

You know what’s coming next, don’t you?

Will you reach for your wallet?

Will you pay the price?