As a leader, there will often be a range of messages that you need to deliver every day.

“Do this.”

“Do that.”

“Make this your priority.”

“You made a mistake here.”

“Why did we miss this target?”

“Who is the best person for this task?”

“This is what I need most from you right now.”

But in the midst of all of these messages, one stands out and must be delivered consistently and with clarity.

People have to believe you when you say it.

And if you don’t make it a priority, you’ll pay a heavy price.

What is this mystical message?

“Thank you.”

Simple.

Effective.

Heart-felt.

Please don’t forget it.