If you’re a leader, you can’t just make your staff do what you want them to do.

You can’t force them to be successful.

You can’t rant and rave your way to better outcomes.

Constant manipulation and coercion will get you nowhere.

You have to lead them.

Shoulder to shoulder.

Coaching, supporting, constantly developing.

Making the vision clear and their part in it even clearer.

Over and over again.

That’s what will deliver the extraordinary results that your people are capable of.

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