A good first impression is important, but we already know that.

Smile, be positive, shake hands firmly, make good eye contact.

Ask intelligent questions.

Look sharp.

Leave them wanting more.

It’s important and we know that the effect lingers, so we are on our best behaviour.

But what about the second impression?

What about when your guard is down?

Do you still smile?

Are you still positive?

Do you still ask questions?

A good first impression is a great start to any relationship.

But a good second impression is a strong foundation for a long-term partnership.