According to legend, before every concert, Bruce Springsteen says to the band, “this could be somebody’s first concert, or it could be their last, so let’s give it everything we’ve got!”

It sounds like something Bruce would say.

It also sounds like something we should be doing.

Bringing passion to our work.

Delivering insanely brilliant service to our customers.

Inspiring the people around us.

Leaving it all out there.

Utilising our skills to their absolute maximum capacity.

Making people smile.

Giving people fantastic memories.

Before you go on stage, walk into the office or answer that phone, make a resolution to give it everything you’ve got.