Whoever your audience is, they can tell when you are passionate about your subject.

They can tell when you haven’t prepared properly.

They can tell when you are an expert in your field.

They can tell if you’re trying to be someone you’re not.

They can tell if you care about them and their needs.

Don’t try to hide your deficiencies.

Do amazing work.

Be sincere.

Because whether or not you like to admit it, they can tell.

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