There is value in scarcity.

The Michelin star restaurant is able to charge much more than McDonald’s.

A Rolls-Royce is much more valuable than a standard family car.

People pay more for an artisan made beer or sausage than a mass-produced equivalent.

And then there is you.

There is only one of you.

There are things that only you can do in the way you do them.

You have a unique perspective, a unique life story, a unique set of experiences.

You are scarce, but do you know your value?

Are you just repeating the mass-produced work that everyone else is spitting out, or are you a true craftsperson?

Are you making knock-offs, or masterpieces?

We don’t need another robot.

We need you.

The real you.

The scarce and incredibly valuable you.

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