youve-got-to-be-in-it-toYou may not get every job that you apply for.

But if you don’t apply, you won’t get it.

You may not win every game that you play.

But if you sit on the sidelines, you’ll never win.

You won’t make every sale that you make a pitch for.

But if you don’t pick up the phone, you’ll never close a deal.

You may not win that local election.

But no-one can vote for you if your name isn’t on the ballot.

It’s tempting to avoid getting off the bench because the feeling that comes with losing seems crushing.

But what if the exhilaration of one win overwhelmed the disappointment of multiple losses?

And what if the disappointment of losing wasn’t really that bad anyway?

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