Starting your own business or charity is difficult.
Developing new habits is hard.
Leading others can be lonely.
Doing anything remarkable with your life requires years of disciplined focus and sacrifice.
It will be challenging and there will be times – many times – when you feel like giving up.
So you need a reason to do what you do.
A reason to keep going.
A compelling reason.
An inspiring reason.
A noble reason.
A reason that you can easily remember.
A reason that you can explain to others when they doubt you.
A reason that you can explain to the person in the mirror when you doubt yourself.
What’s your reason?