At the end of an interaction with a new contact or client, it’s customary to leave a calling card.
Of course, you can do it the old-fashioned way and give them a piece of cardboard with your name and number on it.
Or you could leave them with something more impacting and longer lasting.
They can walk away impressed by your passion.
They can recall your knowledge and wisdom.
They can appreciate your generosity.
They can be grateful for your encouragement.
They can feel better about themselves because you took an interest in them.
Of course, there is also a possibility that they leave you shaking their head, wondering if you’re the right person to help them.
The good news is that this is your calling card, your reputation, your opportunity to impact.
You get to decide what it says.
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