Dont-just-prepare-whatRecent research from San Diego State University found that when some of the larger whales species call to each other, they don’t hear the message, they feel it in their bones.

Wouldn’t it be great if we all communicated like that too?

If instead of just spouting words for people to hear, we delivered messages that truly connected?

If instead of researching facts, we shared stories?

If instead of just speaking to people, we spoke into them?

So the next time you have to speak to an audience, don’t just prepare what you think they should hear, think about how you want them to feel.

Make it resonate.

Make it matter.

Make it memorable.

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