I once knew a Company Director who would regularly warn his workforce, “Failure is not an option.”

He demanded flawless execution and everyone worked diligently to meet his expectations.

He also wanted his staff to be innovative.

Of course, that was never going to work.

If you want to be truly innovative, you need to be prepared to fail… a lot.

I’m not talking about shoddy work, cutting corners or tolerating mediocrity from yourself.

But to come up with new ways of serving customers, increasing efficiency and genuinely innovative ways of marketing your products, failure is a very good option.

You can’t be successful in any venture without trying new things and not everything that you try for the first time will work.

Or perhaps even on the second or third try.

So make mistakes.

And lots of them.

Give yourself the freedom that you require to create prototypes that don’t work.

Try new things often.

Come up with loopy ideas that could never work and refine them.

Don’t be embarrassed by your failures and don’t let the potential of embarrassment stop you from doing something different.

Keep challenging your ideas and philosophies.

Push the boundaries of your comfort zone.

Keep learning, growing, developing and stuffing up.

Because in the quest for true greatness, failure is a very good option.

What have you failed at lately?

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