My 7 year old son told me about an experiment that he did at school.

He put food dye into a container of cold water and watched what happened.

Then he put dye into a container of hot water and was surprised by what he saw.

The dye in the hot water spread throughout the container much quicker than in the cold water.

Hayden learned an important lesson that day.

He learned that when you add heat to something it moves faster.

This simple scientific principle also applies to communication.

If you communicate your message with cold precision, if you just read your notes with a monotonous tone and if you refuse to connect emotionally with your audience, your message won’t get through.

You can use all of the right words, but if there’s no passion in your delivery, you’ve just wasted everyone’s time (including your own).

If you want to communicate in a way that impacts others and encourages them to take action, you need to bring some heat.

You need bold, strong, energetic body language.

You need to tell stories with flair and creativity.

You need to match your tone and volume to the intent of your message.

If you’re not used to doing this, it takes courage to change.

But if you want to get your message across, it’s worth the effort.

Because if you want to influence others, if you want your ideas to spread and if you want to change the world, you need to communicate with passion.

Because if there’s one thing that makes great ideas spread faster, it’s heat!

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