I’ve written previously about the importance of being solutions focused and not problem focused.

This simple story is one that I’ve heard a few times now and it illustrates the above point really well.

Two shoe salesmen were sent to Africa to see if there was a market for their product.

The first salesman reported back, “This is a terrible business opportunity, no-one wears shoes.”

The second salesman reported back, “This is a fantastic business opportunity, no-one wears shoes.”

The only question that I have is, when confronted with a problem or challenge, which salesman are you?

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