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Welcome to Apple

Whenever a new employee starts at Apple, they receive a letter that says the following:

There’s work and there’s your life’s work.

The kind of work that has your fingerprints all over it.  The kind of work that you’d never compromise on.  That you’d sacrifice a weekend for.  You can do that kind of work at Apple.  People don’t come here to play it safe.  They come here to swim in the deep end.

They want their work to add up to something.

Something big.  Something that couldn’t happen anywhere else.

Welcome to Apple.

As with most Apple related things, it’s simple, yet very effective.

There’s little doubt that Steve Jobs created a remarkable culture at Apple that has allowed many people to swim in the deep end.

It raises a few questions that I would like to ask you today:

  • Do you currently do this kind of work?
  • If not, what do you need to change to make it happen?
  • If you’re a leader, are you creating a culture where your people feel as though they are doing “work that adds up to something?”
  • What do you do to inspire your new team members that they’ve made a great decision joining your team?
  • If you’re making these kinds of promises to your people, does the reality match the promise?

The good news is that your life work awaits.

And you don’t need to work for Apple to do it.

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